Making Impact

Evaluating the social, cultural, economic and environmental impact of our investment at Wilton Park, Dublin.

Leading the way in impact investing

Making Impact Report Four

This study is a first of its kind anywhere. A qualitative and quantitative deep-dive into the long-term impacts of real placemaking initiatives at a real development over a five year time horizon.

Leading the way in impact investing

Making Impact Report Three

This study is a first of its kind anywhere. A qualitative and quantitative deep-dive into the long-term impacts of real placemaking initiatives at a real development over a five year time horizon.

Leading the way in impact investing

Making Impact Report Two

This study is a first of its kind anywhere. A qualitative and quantitative deep-dive into the long-term impacts of real placemaking initiatives at a real development over a five year time horizon.

Leading the way in impact investing

Making Impact Report One

This study is a first of its kind anywhere. A qualitative and quantitative deep-dive into the long-term impacts of real placemaking initiatives at a real development over a five year time horizon.

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Measuring the impact of placemaking
initiatives at Wilton Park

We want Wilton Park to set a benchmark for impact investing in Ireland, to demonstrate the power of people-focused design and public realm activation.

If I had to pick one key takeaway from our research so far, it would be this: We can’t make social impact, cultural vitality, sustainability, and economic success competing priorities. We need to give them equal weighting if we want to build thriving city communities.
Niall Gaffney, Chief Executive

Wilton Park Impact Framework

The Wilton Park Impact Framework sets out our approach to measurement from 2023 to 2027. The methodology has been developed based on a detailed analysis of Wilton Park’s potential, drawing inspiration from global best practices and aligning with established technical methodologies where applicable.

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Vision

What we aim to achieve in the long-term will be measured by how valuable, vibrant, and loved the neighbourhood is overall.

Measures

Vibrant

We will aim to draw more footfall through Wilton Park’s core and attract additional families and children throughout the week.

Valuable

We will be integrating complementary commercial destinations to make the area more inviting and appealing to residents, workers, and visitors.

Loved

We will be creating initiatives that spark emotional connection so more people feel like they belong in Wilton Park and want to be part of its growing identity.

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Objectives

What we are working towards every day will be measured across social, cultural, environmental and economic dimensions.

Creating inviting public spaces

The park is just one part of our significant plan for public realm improvements. The development has introduced new footpaths, street planting and better lighting. The social hub of our development is a new neighbourhood square named after the distinguished Irish writer Mary Lavin who lived in nearby Lad Lane.

Celebrating art and culture

We are committed to transforming Wilton Park into a neighbourhood that supports and celebrates creativity. A place that gives artists the resources and opportunities they need to make and share work. In 2019, we launched Wilton Park  Studios in collaboration with the RHA Gallery and since then 15 Irish artists have availed of free 6 – 12 months residencies.

Championing green values

Our placemaking initiatives include doubling the seating capacity in the park and the area and supporting active commuting with bike parking and a drinking fountain. We anticipate that these facilities will encourage even more people to enjoy Wilton Park’s green amenities.

Creating a world-class commercial destination

The area around Wilton Park is a thriving commercial district. A large number of workplaces and businesses have located here because of its connectivity and accessibility. As new occupiers move into the office buildings, we expect that local businesses will see an increase in their overall turnover due to a rise in foot traffic to Wilton Park and the surrounding neighbourhood.

Social

“What really blew me away was the creative use of the walkthrough and the artwork on the ceiling. It lifted my mood straight away.”

Local resident
Audience Interviews

Cultural

” It’s an amazing opportunity to get a two-year, fully funded studio. So many studios have closed over the last few years, and there are very limited opportunities for artists in Ireland – so the Wilton Park studios have a huge impact.”

Siobhan Callaghan
Artist-in-Residence

Environmental

“IPUT are extremely serious about their approach to landscape and long-term sustainability. At Wilton Park, we are taking an isolated, overgrown, locked-up site and turning it into an enjoyable and accessible green space for wildlife as well as for the community.”

Robert Townshend
Townshend Landscape Architects 

Economic

“The commitment of corporate occupiers of the calibre of LinkedIn, Stripe and EY is a powerful endorsement of our vision and strategy.  Our buildings will welcome 5000 employees and Wilton Park’s streets will come alive with energy and vitality.”

Niall Gaffney
Chief Executive, IPUT Real Estate

This study clearly demonstrates that creating quality places is an evolving process. We can already see that taking a patient long-term approach and focussing on quality positively impacts the financial value of underlying real estate but also delivers other benefits in terms of occupancy, covenants, lease duration, rental and capital values and community and stakeholder support. We are also learning that small details matter, and that taking a curated approach builds real community – with nine in 10 people now saying they genuinely care about Wilton Park. This study gives us real evidence to set a new market standard and prove our conviction that investing in the public realm pays off.
Marie Hunt, Head of Research
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Actions

What we do to achieve our objectives will be measured by the number and types of investments made in the public realm, programming, and governance of Wilton Park.

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What have we learned that can guide our impact investing journey?

Four years ago, we launched our Making Impact research study with an ambition to better understand the relationship between placemaking investments and their social, cultural, environmental, and economic outcomes. Wilton Park has continued to come to life over the course of the Year Four study year. Public perception is at an all-time high, and local businesses are beginning to notice a positive improvement, and this is before the scheme reaches its full capacity.

Six lessons from Year Four

1.Determination and leadership drive longevity

Creating meaningful impact requires sustained leadership – especially when results accrue over multi-year horizons. Taking ownership of our vision for Wilton Park has required us to stay the course and remain accountable.

2. The public realm ignores physical boundaries

Building on our Year Two  findings on the value of investing beyond our immediate footprint, this year confirmed that public realm impact rarely respects property lines. True placemaking flows seamlessly into surrounding urban spaces and natural landscapes rather than stopping at a site boundary.

3. Place activation turns visits into experiences

While quality design creates welcoming spaces, active curation gives them a soul. Over the past year, we have transformed our event strategy into a cohesive, year-round calendar that turns routine visits into memorable experiences – fundamentally changing how the space functions day-to-day.

4. Raising standards spills over and elevates the whole city

Wilton Park is now recognised as a placemaking benchmark, creating a positive ripple effect beyond the immediate neighbourhood. This holds particular weight given the growing focus on city-centre regeneration and public realm enhancements across Dublin.

5. Long-term cultural investment shapes identity

Our arts and culture strategy increasingly prioritises long-term depth and continuity over transactional, short-term sponsorships. Expanding multi-year initiatives like “Writing Dublin at Wilton Park” and sustaining key residency programmes provides essential stability for artistic partners while embedding creative experiences directly into the fabric of daily life on-site.

6. Placemaking is an ongoing balancing act

As Wilton Park matures into an established destination, our community of invested voices is naturally expanding. Managing this growth means navigating competing priorities: balancing requests for a tranquil green oasis against demands for activation and events or
aligning preferences for manicured grounds with naturalised landscapes.

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